USPS Report :: Vanity Zip Code for Saks Fifth Shoes

10022-SHOE = Saks Fifth Avenue Shoe Department

Shall we not send Saks Shoes postcards? The thing is, what ever would we say?

I love how the USPS begins to combine government & commerce.

First, photostamps (I spoke about them here and here), now the USPS is selling zip codes.

Why shouldn't business support - nay, even underwrite - the USPS?

How many vanity zip codes would it take to allow first class mail to drop in price?

Advertising & marketing come of age. Very exciting.

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Tags: Faux Press Art Metaphrasty