Within the Context of No Context - George William Swift Trow Jr.

My friend Breuk will soon lend me this book, written about in the below-quoted NY Times review. What works now in marketing is real love, not false, for folks get smarter.

Make it real, people. Make it REAL.
clipped from www.nytimes.com

''Television is the force of no-history, and it holds the archives of the history of no-history,'' he wrote then; and ''No good has come of it,'' he added. He called television ''a little span of time made friendly by repetition. In a way, it doesn't exist at all.'' Furthermore, he argued, it is ''by the use of false love'' that television succeeds. ''The love engendered by familiarity. False love is the Aesthetic of the Hit. What is loved is a hit. What is a hit is loved. The back-and-forth of this establishes a context.'' (That is the context of ''Within the Context of No Context.'')

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