Lighting the fire behind indie films.
Empowering film makers.
Revenue goals inflate.
Quality emotional content.
Don't worry too much about theatrical release.
Long-term thinking is important: the library.
The pink elephant: "Let's go to the movies" = "Let's donate to this film for its DVD release."
80% of sustainability is in economic politics as yet unready to support indie film.
It all has to do with numbers, there are two kinds of films: either spend multi-millions or hardly anything; films made by the rich or the young.
How the Internets change everything. "The Secret" as example.
Go to your core audience.
Faux Press Art Metaphrasty